This acrylic polymer emulsion is the basic building block for making all kinds of acrylic paint whether it be artist's acrylic or house paint. Don't be fooled by the name or the price, you'll pay a lot more for name brand materials that won't really do anything more for you except empty your wallet a little faster. To use, simply add your pigment of choice; most are compatible, the exceptions being metallic based pigments, and even they can be used, they just can't be stored in the liquid state. In other words, you want paint? Just take this material and add a little pigment!